Update Canary is a basic software as a service (SAAS) that monitors announcements from search engines of an algorithm update. If an update is announced a SMS text message alert is sent to subscribers' mobile devices. It is the perfect service for SEOs, business owners, and search enthusiasts to stay up-to-date on changes to the search algorithms without having to be constantly plugged into social media.

Update Canary was developed by Joe Hall, and is a product of Cloud22 LLC. Joe develops tools for the SEO industry and provides technical SEO consulting services at Hall Analysis.